Pure Brides in Norwich’s city centre is fast becoming the ‘boutique of choice’ for the discerning bride in Norfolk and Suffolk. Their beautiful collection of bridal gowns from the worlds leading designers including Maggie Sottero, Suzanne Neville, Sottero & Midgley, Sophia Tolli and San Patrick are all housed in their gorgeous premises on St Benedicts Street, in the historic Norwich Lanes. Styled with a vintage ‘shabby chic’ theme it forms the perfect back drop in which to browse through their wonderful collections.

Pure has a unique style and atmosphere where they understand that your experience is key. Their modern and welcoming showroom offers light and airy surroundings and spacious fitting rooms where you as the bride can get a true idea of how your dream dress may feel on your wedding day. Their consultants have extensive experience and are always happy and willing to offer advice and guidance having helped hundreds of brides find their perfect dress over the years.

The latest feather in the shop’s cap is the fact that it’s been chosen by prestigious bridalwear designers Maggie Sottero and Sophia Tolli to be their exclusive stockists in Norwich – something that Anna, Pure’s owner, is over-the-moon about.

What you’re guaranteed at Pure Brides is a relaxing retail experience. Take a look through the dresses, ask for tips and ideas from the experts in the shop, try a few on, have a glass of wine or coffee and a cupcake and gossip about the big day with your friends – this is shopping as it should be.

You can even complete an online interview before arriving for your appointment so your consultant will have a head start, knowing the date of your wedding, your preferences and style, your ideal budget and much more.

Anna said: “This is great for us and for our customers, because brides are already engaged with us and know that we care about them. It’s the personal touch – and there’s no ice to be broken when they arrive for their appointment.

When asked about about the key trends for 2011, Anna said: “Romance is top of the agenda with more of a vintage feel. Vintage is the key word this year with many al fresco and tea party style weddings, and we’ll see much more floral embellishments, with headpieces replacing tiaras, and a lot more belt detail on a dress instead of beading. There will also be softer colours, moving away from diamond white and towards softer alabasters and a more vintage colour palette.”

As the boutique is always so busy Anna recommends you always try to book an appointment to view their collection to ensure you have ample time to try on all your favourites, so why not include Pure Brides when you're choosing which shops to visit in the search for your perfect gown!